Business Fundamentals Bootcamp

Catalog description

Brown has partnered with Hult International Business School ( https://www.hult.edu/lp/hult-brown-bootcamp/ ) for this program - renowned for its skill-focused approach to education and commitment to learning by doing. The Business Fundamentals Bootcamp enables you to learn and practice the fundamental skills needed for innovation within a business setting. Rapidly evolving labor markets in the Age of AI place a premium on your ability to articulate, analyze, assess, and execute on innovative ideas. You will learn new business concepts in the areas of Marketing & Branding, Financial Acumen, and New Product Planning. You will integrate these skills by applying them to a growth challenge for an international food company - Grupo Bimbo ($15B Revenues, Household Brands: Thomas’ Muffins, SaraLee, Entenmmans). Throughout the course, you will test your business hypotheses and iterate your ideas. On a weekly basis you will turn concepts learned into practical skills, working in teams. The program culminates with a competitive pitch to company executives. Faculty will challenge and support you with practice opportunities -- individually and in collaborative teams. Your faculty for this immersive experience will be a combination of Brown faculty, Hult faculty, senior executives and practitioners, and coaches.