Design of Agents for Bidding in Sponsored Search Autions

Catalog description

This course investigates the new field of sponsored search auctions. Although students will be exposed to the field from the point of view of both the search engine and the advertiser, the course's focus is on advertiser's bidding algorithms. The students will implement novel bidding agents, and the course will culminate in a competition among the students' agents. Undergraduate students who obtained permission from the instructor or completed CSCI 0910, or CSCI 0150 and CSCI 0160 , or CSCI 0170 and CSCI 0180 can register for the course. CSCI 1410 is a co-requisite.