Sales Business Development

Catalog description

This course focuses on the skill sets and technologies used by sales business development representatives and sales executives. Course work includes in-depth work prospecting in various channels (email, phone, social, video, etc.), and designing multi-channel prospecting sequencing. Prospecting targets ideal customer profiles and specific individuals within each account. This is a combination of best practices and cold-calling role plays. The second portion of the semester focuses on the transition from BDR to Account Executive with an emphasis on year one. This includes conducting deal qualification and sales presentations and closing skills. Core skills enforced throughout include mindset, motivation, and business networking.