Careers in Marketing

Catalog description

This course introduces students to the world of marketing. We take an in-depth look at what a career in marketing is like on a day-to-day basis. We explore different paths within marketing in growth areas like digital marketing, brand management, advertising, and sales. We guide students through the classes they need to take at BYU-Idaho to get a degree and start a great career in marketing. We also help them build a map to career success by the time they graduate, including steps like networking, crafting a great resume, and honing your interviewing skills. MKT100 also guides students to classes outside our major that will add valuable skills to their skill set, making them more valuable to future employers. If you decide marketing is not for you we will help guide you to a field that fits you better.