Dig & Social Media Campaigns

Catalog description

Digital and Social Media Campaigns is the capstone course for the Digital Media emphasis in the Department of Communication. Students will be expected to utilize and integrate knowledge, experience, and skills from previous Comm core, module, and Digital and Social Media emphasis courses. Students will use these skills to plan, execute, and measure the results of and make intelligent adjustments for an integrated, professional-caliber digital/social media strategy and execution for two different brands/organizations.