Dig Media Analytics/Strategy

Catalog description

This course gives students hands-on experience in measurement, analysis, and strategy related to digital/social media. Students will learn how to work with industry measurement tools, for example Google Analytics, Facebook Insights, and Data Studio, a tool that helps turn data into interactive, visual dashboards and reports that inspire smarter business/content decisions. Students will gain experience using these tools to apply strategic, data-driven decision making to improve content creation efforts and maximize marketing outcomes.