Digital Branding

Catalog description

The Digital Media Brand Strategy course, foundational to our new Digital and Social Media Certificate program, is an in-depth exploration of brand management strategies within the digital space. This course begins with a thorough grounding in strategic digital media brand principles, teaching students to effectively define, differentiate, and position a brand. Offering a blend of theory and practical application, students undertake a final project synthesizing course concepts and designing a strategic comprehensive brand management plan for a selected brand. This course prepares students for various roles in the rapidly evolving digital and social media landscape, filling a critical skills gap in the industry.