User Research

Catalog description

This course bridges the gap between Design Thinking methodology and User Experience (UX) Design in a slow-paced, deep dive studio experience. Students will learn how to leverage Design Thinking methods and mindsets and UX research tools to identify and document a user's total experience with a product or service. They will identify areas of the user experience that are inconsistent with a company's marketing, mission, or product intent. With this insight, teams will work collaboratively to create solutions that can show measured improvements to the customers' overall experience. The studio will mimic a design consultancy where students participate in teams researching, creating, testing, and presenting.