Retail Advertising and Fashion Promotion

Catalog description

Principles and methods of advertising and promotion for producers, manufactures and retailers with emphasis on the retailers mostoften used media - the newspaper.Varyingadvertising approaches of the mass merchandiser, the prestigious department store and the speciallystor are included. Additionally, students work on individual or group assignments in special eventsplanning, visual merchandise, direct marketing, publicity, newspaper and magazine advertizing. The role of the retail buyer and product developer inthe advertising function in the planning and budgeting of ads is also included.