Data-Driven Marketing

Catalog description

This course introduces the student to data-driven marketing. The course covers how to manage marketing analytics studies, dashboard development, diverse marketing analytics techniques, and forward-looking reporting techniques. Successful businesses know their customers well in terms of their needs, wants, and how best to communicate with them. This course provides the initial tools to uncover useful and actionable information about existing and prospective customers, which could be used for messaging, product development, targeting, pricing, as well as other activities.