MKTG 505
Marketing Research
University of Bridgeport · UGRD · Fall 2026
1 section
Catalog description
This course introduces students to the essentials of marketing and brand management at the graduate level. Students will learn concepts and frameworks from the marketing and branding literatures, such as the definition of marketing and the concept of Customer-Based Brand Equity (CBBE).
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #bridgeport-1513Fall 2026UGRD3 credits
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