MKTG 319
Integrated Marketing Communications
University of Bridgeport · UGRD · Fall 2026
1 section
Catalog description
This course covers various methods of integrated marketing communications, with the focus on planning and execution of IMC programs. Case studies on award-winning examples of personalized and experiential marketing. Takes the perspective of the account executive or “client” side of business rather than the “creative” side.
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001
Availability not recently verifiedClass #bridgeport-1506Fall 2026UGRD3 credits
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