MGMT 582Innovation & Business Planning

Catalog

This course focuses on the development of the entrepreneurial spirit and develops specific skills to fulfill plans that develop from that creative and persevering spirit. Many different aspects of entrepreneurial ability will be emphasized including a strong work ethic, leadership, team building and the development of business relationships. The course also covers the growth of an existing business through entrepreneurship. Students will conceive, develop, and present a comprehensive business plan intended to obtain external financial support or internal organizational support. This course includes a comprehensive review of the marketing, operational, financial, product, service and business strategy and plans that must be mastered and developed as foundation for start-up of a small business or entrepreneurial enterprise.