Fundamentals of Entrepreneurship

Catalog description

This course will begin by addressing the concept of development of a new venture. The course will then address the fundamentals such as the financing important to the new venture and its creator, competitive positioning, branding and imaging, stationery, marketing, protecting intellectual property, the legal entity structure, the website development components and cost. The class will teach how to source capital and then further how to pitch to capital providers. Each student will develop a minimum viable product by producing a business model canvas.