Management & Marketing

Catalog description

This course serves as a graduate introduction to the theory and practice of both management and marketing, two separate, yet related, fields of business study. The management portion of the course will address the four key tenets of management; planning, organizing, leading and controlling. The marketing portion of the course will address creating, delivering, and communicating value by building customer relationships via the marketing mix; product, price, place (distribution), and promotion. Both parts of the course will examine the effects of globalization, technology, and social responsibility. In addition to textbooks and other readings, the course will use individual and group projects to develop real-world solutions to challenges posed in these two disciplines.