Media Aesthetics

Catalog description

The artistic philosophy and practical applications of creating effective media. This is a hands-on laboratory course. The study focuses on aesthetics as a physical expression of creative and marketing goals and how this is put into practice when communicating messages through images and words. Subjects include compositional strategy, visual literacy and message design. This knowledge shapes design critical to working in new media and every other type of media produced-websites, documents, ads, brochures, video, proposals, and more. This course will offer an introduction to Photoshop.