BUAD 102Business Communications

Catalog

Business communications refers to both external and internal communication that takes place within an organization. There are several methods of business communication, including: . Web-based communication - e.g. webpages, advertisements, emails. . Video conferencing which allow people in different locations to hold interactive meetings; . Reports - important in documenting the activities of any department; . Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash; . Telephone meetings, which allow for long distance speech; . Blogs, Forum boards, which allow people to instantly post information at a centralized location; and . Face-to-face meetings, which are personal and should be succeeded by a written follow-up. Developing excellent communication skills is extremely important to an organization's success as well as individual's business career. It is a well-known fact that in order to be effective in today's workplace, communication skills are a must. Individual business communication skills range from clear and logical planning, message analysis, organizing, writing, speaking, reading and listening skills. Understanding of the target audience's cultural and behavioral characteristics via reading nonverbal cues is also included. This course aims to analyze the communication process, develop effective organizational and individual communication strategies, prepare visual aids, improve presentations skills and refine business writing using multiple formats. Background understanding of politically correct, culturally sensitive, and ethically sound communication will also be reinforced through several experiential exercises. Taking consideration of the phenomenal speed of technology advancements in today's business environment, this course will inform and train students to be skilled communicators in digital environments as well. The components of this course are designed to improve all of your practical business communication skills.