MTG 350Consumer Behavior

Bradley University · 3 credits · UGRD

Catalog

Behavioral science concepts applicable to the understanding of consumer decision making: personality, perception, and group and cultural influences. How these concepts can be used to develop more effective marketing strategies.

Recent sections

Fall 2026 · 2 sections

Aug 26 – Dec 19

Section	Days & time	Location	Instructor
01Class #26FA-MTG-350-01	Tu · 12:00 – 1:15 PM	BEC 1170	James Muncy
02Class #26FA-MTG-350-02