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Bradley University · 3 credits · UGRD

Explores data analysis and statistical methods as well as best practices for continuous iterative investigation of past business performance to gain insights and drive business planning. Exposes the students to several aspects of business analytics. Investigates data analytics fundamentals, data cleansing and transformation, and supervised/unsupervised data mining techniques for tasks like targeted mailing campaigns, customer segmentation, customer churn, fraud detection and market basket analysis.
Fall 2026 · 2 sections
Aug 26 – Dec 19
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 01Class #26FA-MIS-571-01 | Mo We · 1:30 – 2:45 PM | BEC 1140 | Haoran Shawn Zheng |
| 02Class #26FA-MIS-571-02 |
| BEC 1140 |
| Haoran Shawn Zheng |