MKT 4600

Marketing Management

Bowling Green State University-Main Campus · UGRD · Fall 2026

1 section

Catalog description

Fall, Spring. Capstone course in planning, integration, management of marketing functions. Customer analysis and segmentation; competitive analysis; design and management of pricing, product, distribution, promotion activities; tactical and strategic marketing decisions.

Sections

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Class #bowling_green_main_campus-MKT4600Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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