MKT 4400
AI in Marketing & Sales
Bowling Green State University-Main Campus · UGRD · Fall 2026
1 section
Catalog description
This course introduces and evaluates the role of Artificial Intelligence (AI) and other emerging technologies in transforming marketing, customer relationships, and sales processes. Building on real-world applications, it investigates how AI is reshaping consumer behavior, marketing, and sales strategies. No technical background needed. Approved for distance education. Prerequisite(s): C or better in MKT 2010 or MKT 3000 .
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Availability not recently verifiedClass #bowling_green_main_campus-MKT4400Fall 2026UGRD3 credits
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