Marketing Communication and Advertising Management

Catalog description

Applications of marketing communication and consumer behavior theories to promotional mix (advertising, direct marketing, personal selling, digital/social media marketing, sales promotion, public relations) and other marketing communications. Topics include integrated marketing communications, communication theory, consumer behavior theory, advertising management, promotional planning, creation, execution, and evaluation. Approved for distance education. Prerequisite(s): C or better in MKT 2010 or MKT 3000 .