MKT 4050

Services Marketing

Bowling Green State University-Main Campus · UGRD · Fall 2026

1 section

Catalog description

Fall, Spring. Conceptual and analytic framework for the application of marketing principles to the service sector of the economy. Development and understanding of the impact of unique service characteristics on the development of marketing strategies.

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Class #bowling_green_main_campus-MKT4050Fall 2026UGRD3 credits

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Instructor: Staff

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