Introduction to Marketing Management

Catalog description

A strong foundation in the marketing process, including a definition, the principles, and an exploration of strategies. How the marketing of goods and/or services serves the mission and fits into the larger strategic, business, operational and budget plans and goals of an organization. Specific topics include branding, market research, buyer behavior, segmentation, advertising, selling, distribution and pricing. Approved for distance education. Extra fee. Prerequisite(s): Designed for BSBA students. Only for business majors (BSBA or BS Economics).