Consumer Analysis in Fashion

Catalog description

In depth examination of the processes involved when individuals or groups select, purchase, use or dispose of textiles, and apparel products to satisfy needs and desires. Relevant topics include: consumer characteristics and implications in the fashion industry, fashion communication and decision making, ethics, and consumer protection within the textiles and apparel industry. Approved for distance education. Prerequisite(s): FMPD 1510 , MKT 3000 , FMPD majors only.