Creating Viral Buzz

Catalog description

Students will learn how to construct impactful viral buzz strategies specifically for entrepreneurial ventures, startups, and small businesses. Emphasis will be placed on creating powerful promotional messaging using Facebook, Instagram, Snapchat and Twitter. Students will engage in graphic design, video creation (YouTube), public speaking, creating impactful presentations (designing pitch decks, PowerPoint), strategic written communications (writing efficient and effective press releases, blogs and e-zine articles). Students will also learn about market analytics. Approved for distance education. Prerequisite(s): C or better in ESHP 3330