Entrepreneurial Value Creation

Catalog description

The course focuses on the marketing mix. Students will learn about customer discovery and the importance of marketing research and creating a target market persona. In addition, they will learn how pricing strategies, creating a brand, packaging, promotions, public relations, guerilla marketing tactics and inbound marketing are all important elements of selling their product(s). Prerequisite(s): Prerequisite(s): C or better in ESHP 1010 .