BAT 2100

Social Media Strategy for Small Business

Bowling Green State University-Main Campus · UGRD · Fall 2026

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Study of the strategies and tactics to execute programs that leverage social media platforms. Development, measurement, and framework of a social media presence for a small business. Management of a successful social media strategy that will achieve business objectives. Selection of foundational social media tools that will improve return on investment (ROI).

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Class #bowling_green_main_campus-BAT2100Fall 2026UGRD3 credits
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