ADV 4630

Content and Platform Strategies

Bowling Green State University-Main Campus · UGRD · Fall 2026

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Audience behavior, program genre and the structure and procedures of the media industry in the selection, scheduling and evaluation of radio, television, cable programs, web sites and mobile media content, and how to market and promote media content across platforms. Credit cannot be earned in both this course and MDIA 5630. Approved for distance education.

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Class #bowling_green_main_campus-ADV4630Fall 2026UGRD3 credits
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