Advertising and Branding

Catalog description

In Advertising and Branding, learners are introduced to the evolution of advertising and branding and the importance of understanding the target audience. Learners explore the functions and costs of advertising. The learning and process focuses on integrating advertising into an overall marketing strategy. This course introduces the learner to the real world of advertising and its diversity, its processes and principles, its people and the professional experiences and ways thinking. Learners practice planning and creating advertisements that support product brands using a variety of communication channels and practice creating advertising campaign budgets. In addition, learners will practice copywriting skills to garner call-to-action of the targeted market. learners plan and create complex advertising campaigns for brands they create and market.