Name, Image, and Likeness

Catalog description

Credits: 3 Typically Offered: SPRING This course provides a comprehensive examination of the evolving landscape of Name, Image, and Likeness rights in collegiate athletics and the broader implications for media, marketing, business, and law. The course analyzes key economic, ethical, and strategic issues associated with NIL, such as branding, marketing, social media influence, contract negotiation fundamentals, stakeholder roles, and the impacts of state laws and governing agency policies. Through case studies and applied projects, students will investigate emerging opportunities and challenges for athletes, institutions, and third-party entities in the NIL era.