Search Engine Optimization

Catalog description

Credits: 3 Prerequisites: CIS 154 or CIS 230 , and ENGL 110 or departmental approval. Typically Offered: FALL Students will learn the basic principles of optimizing Web sites for improved performance in search engine results, ultimately enhancing the marketability of their Web site products and/or services. Students will further develop a basic understanding of the history of search engines, differences in search engine and directory results, and applied practices in structuring HTML and page content to increase the website's visibility to the consumer.