Creativity and Innovation in Business

Catalog description

Credits: 3 Prerequisite: BUSN 327 . Typically Offered: SPRING This advanced course delves into the critical role of creativity and innovation in driving business success and competitive advantage. Students will explore theoretical frameworks and practical methodologies that foster creative thinking and innovation within organizations. Key topics include the innovation process, design thinking, idea generation techniques, and the management of creative teams. The course will emphasize real world applications, encouraging students to engage in experiential learning through projects, workshops, and collaboration with industry professionals.