UNIV 280FIntro to Entrepreneurship

Catalog

UNIV 280F Introduction to Entrepreneurship In this course you will be introduced to, and learn about, entrepreneurship. Entrepreneurs and entrepreneurship are complex and interesting subjects. In addition, it is a fact that most new jobs created in our society are by entrepreneurs. This class may result in some of you starting new and successful business enterprises now or in the future. At the very least, it will help you to learn how to identify business opportunities and provide you with the skills to develop these opportunities if not for yourself, for the companies that are fortunate enough to hire you. This course will focus on two primary objectives: I.) Investigate the basics, which include the components, the tools, and practices of entrepreneurship specifically: a) Exploring the entrepreneurial mindset b) How to identify new venture opportunities. c) Evaluating the viability of a new venture II.) Our focus will be on: understanding the business model of new ventures and the challenges they face. The key is to understand the startup's first customers, analyze their needs, and to develop the best marketing strategy possible given limited resources and uncertain environments. We will concentrate on: a) Exploring growth marketing strategies used by startups b) Selling and marketing in an entrepreneurial venture c) Focusing on customer life time value and acquisition cost analysis d) Finding creative approaches to solving difficult problems Upon completion of this course, students will be able to: Understand the differences between a startup and a company Apply key marketing concepts in an entrepreneurial environment Design go-to-market activities for entrepreneurial ventures Develop and present a marketing plan for a startup