THEA 389GBroadway Marketing and PR

Catalog

This class immerses students into the vast industry of marketing for Broadway shows. Classes will explore advertising, marketing, promotion, logo art creation and public relations for commercial theatre. Students will learn the development process of actual production budgets, media plans, marketing strategies and learn which ones were standout winners or epic losers. Take deep dives into Broadway show logo creation, evolving key art campaigns, ticket sales challenges, press and publicity campaigns; such as how PR teams strategize which TV shows to pitch for press coverage of their shows. The Broadway League programs and the TONY Awards season will be a part of discussions. No prerequisites. Instructor Keith Hurd, a Broadway marketing executive and Emmy Award winning TV producer leads this course from true life experiences and campaigns of Broadway shows.