Data Driven Consumer Behavior

Catalog description

This class introduces students to the different ways of collecting consumer behavior data and applying statistical modeling techniques to analyze data and capture different decision-making processes (e.g., how consumers decide, what are the boundary conditions to a process, etc.). Students will learn SAS programming and how to customize SAS macros to conduct conditional process analysis on datasets that they collect. ALL STUDENTS MUST HAVE A WINDOWS LAPTOP THAT RUNS SAS (the university will install the program in your laptop free of cost)