MKTG 580AAI & Mach Learn Digital MKTG

Catalog

This course introduces students to social media and digital marketing fundamentals, focusing on key strategies for engaging audiences and building brand presence online. Students will learn about prompt engineering and how AI is transforming content creation. Topics include but are not limited to social media marketing, viral marketing, crisis management, search engine optimization, online advertising, and mobile marketing. Through practical exercises and case studies, students will develop the skills needed to create and manage effective digital marketing campaigns. 4 credits.