MKTG 575
Data Driven Marketing
Binghamton University · UGRD · Fall 2026
1 section
Catalog description
This course will deal with the use of data and relevant skills to make marketing decisions, focusing on CRM and Database/Direct Marketing (with both online and offline applications). Topics include customer acquisition, retention, attrition, and loyalty program, etc. Prerequisites: Introduction to Marketing (MGMT 506 or MKTG 311), Marketing Research (MKTG 540 pr MKTG 320). Traditionally offered in the spring semester.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #binghamton-MKTG575Fall 2026UGRD4 credits
- Days & times
- No scheduled meeting time
- Meeting dates
- —
- Location
- —
- Instructor
- Staff
Class numbers and section codes come from the registrar.
Spot missing or incorrect course data?