MKTG 540
Marketing Research
Binghamton University · UGRD · Fall 2026
1 section
Catalog description
This course introduces major research techniques currently employed by major corporations in the U.S. Included are issues dealing with problem formulation, research design, questionnaire construction, data collection, multivariate data analysis techniques and report writing. Prerequisite: MGMT 506.
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Availability not recently verifiedClass #binghamton-MKTG540Fall 2026UGRD4 credits
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