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MKTG 540Marketing Research
Binghamton University · UGRD
Catalog
This course introduces major research techniques currently employed by major corporations in the U.S. Included are issues dealing with problem formulation, research design, questionnaire construction, data collection, multivariate data analysis techniques and report writing. Prerequisite: MGMT 506. 4 credits.
Recent sections
Fall 2026 · 1 section
Aug 18 – Dec 8
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 01Class #17129 | Tu Th · 5:00 – 6:30 PM | Science Library 310 | Anand,Mayank |