MKTG 530

Advertising

Binghamton University · UGRD · Fall 2026

1 section

Catalog description

Combines advertising theory and practice, developing the practical aspects of advertising theory into an integral part of the total marketing mix. Topics include types of advertising, advertising strategy, planning and execution, and measuring results. Pre-requisite. MGMT 506. Offered as needed.

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Class #binghamton-MKTG530Fall 2026UGRD4 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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