MKTG 480M

Behavioral Decision Making

Binghamton University · UGRD · Fall 2026

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This is an experiential learning course that will involve working with a firm to help them developing a marketing strategy. The course will involve interacting with the client firm executives, performing secondary and primary research, developing a strategy, and presenting it to the client firm

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Class #binghamton-MKTG480MFall 2026UGRD4 credits
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