MKTG 480C

Product Management

Binghamton University · UGRD · Fall 2026

1 section

Catalog description

This course covers various strategic aspects of product management*. Topics include, but are not limited to, product portfolio management issues and new product development processes such as ideation, design, concept testing, and launch. The class will feature lectures, discussions, real-world case studies, and a project. Prerequisite of MKTG 311.

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Class #binghamton-MKTG480CFall 2026UGRD4 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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