MKTG 480CProduct Management

Binghamton University · UGRD

Catalog

This course covers various strategic aspects of product management. Topics include but are not limited to product portfolio management issues and new product development processes such as ideation, design, concept testing, and launch. The class will feature lectures, discussions, real-world case studies, and a project. Prerequisite: MKTG 311

Recent sections

Fall 2026 · 1 section

Aug 18 – Dec 8

Section	Days & time	Location	Instructor
01Class #34304	Tu Th · 9:45 – 11:15 AM	Science Library 310	Park,Ralph