MKTG 450
Strategic Media Planning
Binghamton University · UGRD · Fall 2026
1 section
Catalog description
This course provides student teams with the opportunity to apply their knowledge and skills to a client based advertising media problem provided by Zenith Optimedia, one of the leading media marketing agencies in the county. Students will become familiar with media characteristics and develop a media campaign strategy and recommendations. PREREQUISITE MKTG 311 Only offered in the Fall Semester.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #binghamton-MKTG450Fall 2026UGRD4 credits
- Days & times
- No scheduled meeting time
- Meeting dates
- —
- Location
- —
- Instructor
- Staff
Class numbers and section codes come from the registrar.
Spot missing or incorrect course data?