MKTG 340Advertising

Catalog

Integrated marketing communications (IMC) with an emphasis on advertising on the Internet and the new media. Topics include selection of target markets, establishment of communications objectives, selection of and working relationship with advertising agencies, creative strategy and execution, media selection, appropriations and budgets, and program evaluation procedures. 4 credits. Prerequisite of MKTG 311. Traditionally offered in the fall and spring semesters.