MKTG 322

Consumer Behavior

Binghamton University · UGRD · Fall 2026

1 section

Catalog description

Individual, situational and cultural influences on consumer attitudes (judgment) and decision making, normative versus descriptive theories of decision making. Special topics include online buying behavior, conjoint models of preference formation and innovation diffusion.

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Class #binghamton-MKTG322Fall 2026UGRD4 credits

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Instructor: Staff

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