MKTG 322Consumer Behavior

Binghamton University · UGRD

Catalog

Individual, situational and cultural influences on consumer attitudes (judgment) and decision making, normative versus descriptive theories of decision making. Special topics include online buying behavior, conjoint models of preference formation and innovation diffusion. 4 credits. Pre-requisite of MKTG 311. Traditionally offered in fall and spring semesters.

Recent sections

Fall 2026 · 1 section

Aug 18 – Dec 8

Section	Days & time	Location	Instructor
01Class #21320	Tu Th · 8:00 – 9:30 AM	Science Library 210	Astvansh,Vivek