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MKTG 311Introduction To Marketing
Binghamton University · UGRD
Catalog
Managing the marketing environment and the marketing mix elements, with emphasis on the Internet's impact on consumer behavior, marketing strategy, price, promotion and distribution decisions. Part of the J-Core ;. 3 credits. Prerequisite: junior standing. Corequisites: FIN 311, MGMT 311 and OPM 311. Offered fall and spring semesters
Recent sections
Fall 2026 · 2 sections
Aug 18 – Dec 8
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 90Class #17116 | Mo We Fr · 1:30 – 2:30 PM | University Union 120 | Jia,Han |
| 91Class #17117 |