MIS 460E-Business and UX Design

Catalog

This course introduces the fundamental concepts and implementations of e-business. There are two purposed of this course. First, students are provided with e-business concepts in MIS and Marketing. This covers the important topics in e-commerce such as market mechanisms, retailing, consumer behavior, customer service and advertising, B2B and collaborative commerce, etc. Second, students are learning and practicing web design with HTML and major web design tools. Students will extend the understandings of internet strategy through utilizing the Internet to target customers and create and implement business plans. 4 credits Prerequisites: MIS 311 Offered Fall semesters