Graphic Design II

Catalog description

Explores advanced techniques in the creative ideation process to design professional corporate identities, logos, promotional items, collateral materials, signage, and advertising campaigns. Emphasizes the use of graphics standards for corporate branding and advertising. Focuses on the role of advertising in the marketing mix and creation of advertising campaigns. Lecture: 1 credit (15 contact hours). Laboratory: 2 credits (75 contact hours).