Issues in Marketing

Catalog description

This course explores principles of marketing needed by managers in all areas in order to develop and utilize effective marketing practices. Concepts of our global economy, including major social, psychological and political influences and their marketing implications are considered from a manager’s perspective. MOD 4251 Marketing Through Social Media (3 hours) We are living in a period of great change in the business world due to the technologies that are changing the way people communicate with each other and the organizations that interest them. This course is designed to provide the basic knowledge necessary to harness the marketing power of social media.