Marketing Through Social Media

Catalog description

This course will explore the new marketing terrain of social media and how it can be utilized to increase brand awareness and customer engagement. Students will learn to differentiate between e-marketing (paid marketing) and social media marketing (earned marketing) and how to use these conjointly in a comprehensive marketing plan. Students will also learn how to measure ROI using social media platforms. Instructional material will include best practices and case studies of companies that have successfully used this new media platform to increase their sales and customer satisfaction.